sr. product designer
ONBOARDING • FUNDING • follow-through
Curious
product designer
Curious
product designer
Curious
product designer
Curious
product designer
Curious
product designer
Curious
product designer
Curious
product designer
Curious
product designer
systems thinker
people first
systems thinker
people first
systems thinker
people first
systems thinker
people first
systems thinker
people first
systems thinker
people first
systems thinker
people first
systems thinker
people first
I’m Farah, a Sr. UX Designer focused on onboarding and money movement—where clarity and trust aren’t optional. I lead cross-functional work from discovery through launch, turning complex systems into experiences that feel simple, predictable, and actionable.
At Vanguard, I design new account and funding flows across web and mobile. I’m especially interested in findability, progress visibility, and “what’s next” moments that reduce anxiety and increase follow-through.
focus areas
ONBOARDING & Product FLOWS
01
I design end-to-end onboarding and funding experiences that help people start, commit, and complete—especially when the stakes are high and the systems are complex. I focus on clear next steps, trustworthy status, and reducing drop-off through thoughtful UX and iteration.
High-trust Design
Wayfinding
Experimental
Mobile UX
Design System
Usability Testing
ONBOARDING & Product FLOWS
I design end-to-end onboarding and funding experiences that help people start, commit, and complete—especially when the stakes are high and the systems are complex. I focus on clear next steps, trustworthy status, and reducing drop-off through thoughtful UX and iteration.
High-trust Design
Wayfinding
Experimental
Mobile UX
Design System
Usability Testing
ONBOARDING & Product FLOWS
01
I design end-to-end onboarding and funding experiences that help people start, commit, and complete—especially when the stakes are high and the systems are complex. I focus on clear next steps, trustworthy status, and reducing drop-off through thoughtful UX and iteration.
High-trust Design
Wayfinding
Experimental
Mobile UX
Design System
Usability Testing
ONBOARDING & Product FLOWS
01
I design end-to-end onboarding and funding experiences that help people start, commit, and complete—especially when the stakes are high and the systems are complex. I focus on clear next steps, trustworthy status, and reducing drop-off through thoughtful UX and iteration.
High-trust Design
Wayfinding
Experimental
Mobile UX
Design System
Usability Testing
SYSTEM DESIGN & SCALABLE PATTERNS
02
I define reusable models—states, rules, and patterns—so teams can ship consistent experiences across journeys. It’s less about “components” and more about making complex products feel predictable, scalable, and easy to maintain.
Systems thinking
Wireframing
States + logic
Pattern libraries
Collaboration
Documentation
SYSTEM DESIGN & SCALABLE PATTERNS
I define reusable models—states, rules, and patterns—so teams can ship consistent experiences across journeys. It’s less about “components” and more about making complex products feel predictable, scalable, and easy to maintain.
Systems thinking
Wireframing
States + logic
Pattern libraries
Collaboration
Documentation
SYSTEM DESIGN & SCALABLE PATTERNS
02
I define reusable models—states, rules, and patterns—so teams can ship consistent experiences across journeys. It’s less about “components” and more about making complex products feel predictable, scalable, and easy to maintain.
Systems thinking
Wireframing
States + logic
Pattern libraries
Collaboration
Documentation
SYSTEM DESIGN & SCALABLE PATTERNS
02
I define reusable models—states, rules, and patterns—so teams can ship consistent experiences across journeys. It’s less about “components” and more about making complex products feel predictable, scalable, and easy to maintain.
Systems thinking
Wireframing
States + logic
Pattern libraries
Collaboration
Documentation
STRATEGY → SHIPPING
03
I lead work from discovery through delivery—aligning product, engineering, and content around the problem, the approach, and what success looks like. I’m comfortable navigating ambiguity, making tradeoffs visible, and pushing designs through implementation with strong documentation and QA.
Workshops
Stakeholder alignment
Handoff
QA
Roadmap support
STRATEGY → SHIPPING
I lead work from discovery through delivery—aligning product, engineering, and content around the problem, the approach, and what success looks like. I’m comfortable navigating ambiguity, making tradeoffs visible, and pushing designs through implementation with strong documentation and QA.
Workshops
Stakeholder alignment
Handoff
QA
Roadmap support
STRATEGY → SHIPPING
03
I lead work from discovery through delivery—aligning product, engineering, and content around the problem, the approach, and what success looks like. I’m comfortable navigating ambiguity, making tradeoffs visible, and pushing designs through implementation with strong documentation and QA.
Workshops
Stakeholder alignment
Handoff
QA
Roadmap support
STRATEGY → SHIPPING
03
I lead work from discovery through delivery—aligning product, engineering, and content around the problem, the approach, and what success looks like. I’m comfortable navigating ambiguity, making tradeoffs visible, and pushing designs through implementation with strong documentation and QA.
Workshops
Stakeholder alignment
Handoff
QA
Roadmap support
work experience
Roles where I led high-stakes flows and measurable outcomes.
March 2023 - Present
Vanguard
Senior UX Designer
At Vanguard, I design onboarding and funding experiences that help investors take action with confidence. I’ve shipped work tied to a +13.8% lift in initial contributions, a +23% increase in account openings, and a 3% drop in fallout. I partner closely with product, engineering, and content to define scalable patterns and ensure high-quality delivery across web and mobile.
March 2023 - Present
Vanguard
Senior UX Designer
At Vanguard, I design onboarding and funding experiences that help investors take action with confidence. I’ve shipped work tied to a +13.8% lift in initial contributions, a +23% increase in account openings, and a 3% drop in fallout. I partner closely with product, engineering, and content to define scalable patterns and ensure high-quality delivery across web and mobile.
March 2023 - Present
Vanguard
Senior UX Designer
At Vanguard, I design onboarding and funding experiences that help investors take action with confidence. I’ve shipped work tied to a +13.8% lift in initial contributions, a +23% increase in account openings, and a 3% drop in fallout. I partner closely with product, engineering, and content to define scalable patterns and ensure high-quality delivery across web and mobile.
March 2023 - Present
Vanguard
Senior UX Designer
At Vanguard, I design onboarding and funding experiences that help investors take action with confidence. I’ve shipped work tied to a +13.8% lift in initial contributions, a +23% increase in account openings, and a 3% drop in fallout. I partner closely with product, engineering, and content to define scalable patterns and ensure high-quality delivery across web and mobile.
December 2020 - March 2023
Industry Dive
Product Designer II
Led design for SaaS products and internal tools, contributing $475K in revenue and a 62% sales lift. Improved key funnel moments including 83% sign-up completion and newsletter subscriptions from 41% → 59%. Partnered across product and engineering to simplify complex workflows and improve adoption.
December 2020 - March 2023
Industry Dive
Product Designer II
Led design for SaaS products and internal tools, contributing $475K in revenue and a 62% sales lift. Improved key funnel moments including 83% sign-up completion and newsletter subscriptions from 41% → 59%. Partnered across product and engineering to simplify complex workflows and improve adoption.
December 2020 - March 2023
Industry Dive
Product Designer II
Led design for SaaS products and internal tools, contributing $475K in revenue and a 62% sales lift. Improved key funnel moments including 83% sign-up completion and newsletter subscriptions from 41% → 59%. Partnered across product and engineering to simplify complex workflows and improve adoption.
December 2020 - March 2023
Industry Dive
Product Designer II
Led design for SaaS products and internal tools, contributing $475K in revenue and a 62% sales lift. Improved key funnel moments including 83% sign-up completion and newsletter subscriptions from 41% → 59%. Partnered across product and engineering to simplify complex workflows and improve adoption.
March 2019 - November 2021
Discount Club - Startup
Product Designer
At Discount Clubs, I built the corporate infrastructure and fostered cross-functional collaboration to boost team productivity. I crafted and executed a comprehensive brand strategy that elevated growth and visibility, and led a website redesign—driving a 25% increase in user engagement and significant traffic gains within six months. By blending strategic branding, UX design, and operational leadership, I effectively scaled the startup’s digital presence.
March 2019 - November 2021
Discount Club - Startup
Product Designer
At Discount Clubs, I built the corporate infrastructure and fostered cross-functional collaboration to boost team productivity. I crafted and executed a comprehensive brand strategy that elevated growth and visibility, and led a website redesign—driving a 25% increase in user engagement and significant traffic gains within six months. By blending strategic branding, UX design, and operational leadership, I effectively scaled the startup’s digital presence.
March 2019 - November 2021
Discount Club - Startup
Product Designer
At Discount Clubs, I built the corporate infrastructure and fostered cross-functional collaboration to boost team productivity. I crafted and executed a comprehensive brand strategy that elevated growth and visibility, and led a website redesign—driving a 25% increase in user engagement and significant traffic gains within six months. By blending strategic branding, UX design, and operational leadership, I effectively scaled the startup’s digital presence.
March 2019 - November 2021
Discount Club - Startup
Product Designer
At Discount Clubs, I built the corporate infrastructure and fostered cross-functional collaboration to boost team productivity. I crafted and executed a comprehensive brand strategy that elevated growth and visibility, and led a website redesign—driving a 25% increase in user engagement and significant traffic gains within six months. By blending strategic branding, UX design, and operational leadership, I effectively scaled the startup’s digital presence.
July 2017 - December 2020
Where Traveler
UX Designer/Brand Designer
At Where Traveler Magazine, I modernized the site’s information architecture and refreshed its editorial content, serving as UX Designer, Writer, and Project Manager. The relaunch featured a streamlined menu and a strategic social media reboot, driving a 453% surge in viewership, readership, and engagement.
July 2017 - December 2020
Where Traveler
UX Designer/Brand Designer
At Where Traveler Magazine, I modernized the site’s information architecture and refreshed its editorial content, serving as UX Designer, Writer, and Project Manager. The relaunch featured a streamlined menu and a strategic social media reboot, driving a 453% surge in viewership, readership, and engagement.
July 2017 - December 2020
Where Traveler
UX Designer/Brand Designer
At Where Traveler Magazine, I modernized the site’s information architecture and refreshed its editorial content, serving as UX Designer, Writer, and Project Manager. The relaunch featured a streamlined menu and a strategic social media reboot, driving a 453% surge in viewership, readership, and engagement.
July 2017 - December 2020
Where Traveler
UX Designer/Brand Designer
At Where Traveler Magazine, I modernized the site’s information architecture and refreshed its editorial content, serving as UX Designer, Writer, and Project Manager. The relaunch featured a streamlined menu and a strategic social media reboot, driving a 453% surge in viewership, readership, and engagement.