Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Based In Philly
Based In Philly
Based In Philly
Based In Philly
Based In Philly
Based In Philly
Based In Philly
Based In Philly
Based In Philly
Based In Philly
Based In Philly
Based In Philly
Based In Philly
Based In Philly
Based In Philly
Based In Philly
I’m Farah, a product designer and consultant with experience crafting inspiring digital experiences and helping businesses. I specialize in partnering with startups to global leaders, blending technical expertise with brand storytelling and user-centric design to create solutions that resonate across industries.
Currently, I’m a senior UX designer at Vanguard Financial, where I focus on optimizing onboarding experiences and creating new account features for our investors.
Collaboration is at the heart of my work, and I prioritize close partnerships through workshops and insightful conversations to bring your vision to life. GO BIRDS!
what I can do for you
Product Design
01
I turn ideas into user-centered, scalable products, balancing functionality, aesthetics, and market fit. From ideation to launch, I focus on problem-solving, usability, and business growth, leveraging UX/UI best practices, interaction design, and design systems to create intuitive, accessible, and high-impact solutions aligned with your vision.
Business strategy
UX Research
Branding
Mobile App Design
Design System
Market Research
Product Design
I turn ideas into user-centered, scalable products, balancing functionality, aesthetics, and market fit. From ideation to launch, I focus on problem-solving, usability, and business growth, leveraging UX/UI best practices, interaction design, and design systems to create intuitive, accessible, and high-impact solutions aligned with your vision.
Business strategy
UX Research
Branding
Mobile App Design
Design System
Market Research
Product Design
01
I turn ideas into user-centered, scalable products, balancing functionality, aesthetics, and market fit. From ideation to launch, I focus on problem-solving, usability, and business growth, leveraging UX/UI best practices, interaction design, and design systems to create intuitive, accessible, and high-impact solutions aligned with your vision.
Business strategy
UX Research
Branding
Mobile App Design
Design System
Market Research
Product Design
01
I turn ideas into user-centered, scalable products, balancing functionality, aesthetics, and market fit. From ideation to launch, I focus on problem-solving, usability, and business growth, leveraging UX/UI best practices, interaction design, and design systems to create intuitive, accessible, and high-impact solutions aligned with your vision.
Business strategy
UX Research
Branding
Mobile App Design
Design System
Market Research
UI / UX Design
02
I optimize and evolve existing design systems to uncover small wins that drive big impact. By combining user research, interaction design, and usability testing, I refine experiences to be more intuitive, scalable, and accessible. My approach ensures seamless design iteration, improving engagement while aligning with business goals and user needs.
Responsive Design
Wireframing
Prototyping
Design Systems
UI / UX Design
I optimize and evolve existing design systems to uncover small wins that drive big impact. By combining user research, interaction design, and usability testing, I refine experiences to be more intuitive, scalable, and accessible. My approach ensures seamless design iteration, improving engagement while aligning with business goals and user needs.
Responsive Design
Wireframing
Prototyping
Design Systems
UI / UX Design
02
I optimize and evolve existing design systems to uncover small wins that drive big impact. By combining user research, interaction design, and usability testing, I refine experiences to be more intuitive, scalable, and accessible. My approach ensures seamless design iteration, improving engagement while aligning with business goals and user needs.
Responsive Design
Wireframing
Prototyping
Design Systems
UI / UX Design
02
I optimize and evolve existing design systems to uncover small wins that drive big impact. By combining user research, interaction design, and usability testing, I refine experiences to be more intuitive, scalable, and accessible. My approach ensures seamless design iteration, improving engagement while aligning with business goals and user needs.
Responsive Design
Wireframing
Prototyping
Design Systems
Business consultant
03
Through The F Word, LLC, I provide strategic business consulting designed to optimize operations, strengthen branding, and enhance communication strategies across industries. With a focus on agriculture, I help businesses refine their organizational structure, streamline workflows, and drive monetization. My approach blends data-driven insights and industry expertise to create scalable, sustainable growth solutions tailored to each client’s unique needs.
Operations
Logo Design
Business Strategy
Project Management
Branding
Business consultant
Through The F Word, LLC, I provide strategic business consulting designed to optimize operations, strengthen branding, and enhance communication strategies across industries. With a focus on agriculture, I help businesses refine their organizational structure, streamline workflows, and drive monetization. My approach blends data-driven insights and industry expertise to create scalable, sustainable growth solutions tailored to each client’s unique needs.
Operations
Logo Design
Business Strategy
Project Management
Branding
Business consultant
03
Through The F Word, LLC, I provide strategic business consulting designed to optimize operations, strengthen branding, and enhance communication strategies across industries. With a focus on agriculture, I help businesses refine their organizational structure, streamline workflows, and drive monetization. My approach blends data-driven insights and industry expertise to create scalable, sustainable growth solutions tailored to each client’s unique needs.
Operations
Logo Design
Business Strategy
Project Management
Branding
Business consultant
03
Through The F Word, LLC, I provide strategic business consulting designed to optimize operations, strengthen branding, and enhance communication strategies across industries. With a focus on agriculture, I help businesses refine their organizational structure, streamline workflows, and drive monetization. My approach blends data-driven insights and industry expertise to create scalable, sustainable growth solutions tailored to each client’s unique needs.
Operations
Logo Design
Business Strategy
Project Management
Branding
work experience
Discover my design journey. Each role has contributed to my passion for innovative design.
March 2023 - Present
Vanguard Financial
Senior UX Designer
At Vanguard, I design secure, intuitive financial experiences powered by data insights and AI. My work has driven a 13.8% lift in initial contributions, a 23% jump in account openings and a 3% drop in fallout—boosting both engagement and revenue. By leading cross-functional UX strategy, I ensure cohesive, accessible design and build scalable, future-ready solutions that foster investor trust.
March 2023 - Present
Vanguard Financial
Senior UX Designer
At Vanguard, I design secure, intuitive financial experiences powered by data insights and AI. My work has driven a 13.8% lift in initial contributions, a 23% jump in account openings and a 3% drop in fallout—boosting both engagement and revenue. By leading cross-functional UX strategy, I ensure cohesive, accessible design and build scalable, future-ready solutions that foster investor trust.
March 2023 - Present
Vanguard Financial
Senior UX Designer
At Vanguard, I design secure, intuitive financial experiences powered by data insights and AI. My work has driven a 13.8% lift in initial contributions, a 23% jump in account openings and a 3% drop in fallout—boosting both engagement and revenue. By leading cross-functional UX strategy, I ensure cohesive, accessible design and build scalable, future-ready solutions that foster investor trust.
March 2023 - Present
Vanguard Financial
Senior UX Designer
At Vanguard, I design secure, intuitive financial experiences powered by data insights and AI. My work has driven a 13.8% lift in initial contributions, a 23% jump in account openings and a 3% drop in fallout—boosting both engagement and revenue. By leading cross-functional UX strategy, I ensure cohesive, accessible design and build scalable, future-ready solutions that foster investor trust.
December 2020 - March 2023
Industry Dive
Product Designer II
At Industry Dive, I spearheaded the end-to-end design of multiple SaaS solutions and internal tools, generating over \$475K in revenue and driving a 62% sales lift. I optimized editorial and marketing workflows—achieving an 83% sign-up completion rate and increasing newsletter subscriptions from 41% to 59%. Through user research, data-driven insights, and cross-functional collaboration, I transformed complex systems into intuitive, scalable experiences that boosted efficiency, engagement, and business impact.
December 2020 - March 2023
Industry Dive
Product Designer II
At Industry Dive, I spearheaded the end-to-end design of multiple SaaS solutions and internal tools, generating over \$475K in revenue and driving a 62% sales lift. I optimized editorial and marketing workflows—achieving an 83% sign-up completion rate and increasing newsletter subscriptions from 41% to 59%. Through user research, data-driven insights, and cross-functional collaboration, I transformed complex systems into intuitive, scalable experiences that boosted efficiency, engagement, and business impact.
December 2020 - March 2023
Industry Dive
Product Designer II
At Industry Dive, I spearheaded the end-to-end design of multiple SaaS solutions and internal tools, generating over \$475K in revenue and driving a 62% sales lift. I optimized editorial and marketing workflows—achieving an 83% sign-up completion rate and increasing newsletter subscriptions from 41% to 59%. Through user research, data-driven insights, and cross-functional collaboration, I transformed complex systems into intuitive, scalable experiences that boosted efficiency, engagement, and business impact.
December 2020 - March 2023
Industry Dive
Product Designer II
At Industry Dive, I spearheaded the end-to-end design of multiple SaaS solutions and internal tools, generating over \$475K in revenue and driving a 62% sales lift. I optimized editorial and marketing workflows—achieving an 83% sign-up completion rate and increasing newsletter subscriptions from 41% to 59%. Through user research, data-driven insights, and cross-functional collaboration, I transformed complex systems into intuitive, scalable experiences that boosted efficiency, engagement, and business impact.
June 2017 - December 2020
Discount Club (Startup)
Product Designer
At Discount Clubs, I built the corporate infrastructure and fostered cross-functional collaboration to boost team productivity. I crafted and executed a comprehensive brand strategy that elevated growth and visibility, and led a website redesign—driving a 25% increase in user engagement and significant traffic gains within six months. By blending strategic branding, UX design, and operational leadership, I effectively scaled the startup’s digital presence.
June 2017 - December 2020
Discount Club (Startup)
Product Designer
At Discount Clubs, I built the corporate infrastructure and fostered cross-functional collaboration to boost team productivity. I crafted and executed a comprehensive brand strategy that elevated growth and visibility, and led a website redesign—driving a 25% increase in user engagement and significant traffic gains within six months. By blending strategic branding, UX design, and operational leadership, I effectively scaled the startup’s digital presence.
June 2017 - December 2020
Discount Club (Startup)
Product Designer
At Discount Clubs, I built the corporate infrastructure and fostered cross-functional collaboration to boost team productivity. I crafted and executed a comprehensive brand strategy that elevated growth and visibility, and led a website redesign—driving a 25% increase in user engagement and significant traffic gains within six months. By blending strategic branding, UX design, and operational leadership, I effectively scaled the startup’s digital presence.
June 2017 - December 2020
Discount Club (Startup)
Product Designer
At Discount Clubs, I built the corporate infrastructure and fostered cross-functional collaboration to boost team productivity. I crafted and executed a comprehensive brand strategy that elevated growth and visibility, and led a website redesign—driving a 25% increase in user engagement and significant traffic gains within six months. By blending strategic branding, UX design, and operational leadership, I effectively scaled the startup’s digital presence.
July 2017 - December 2020
Where Traveler
UX Designer/Brand Designer
At Where Traveler Magazine, I modernized the site’s information architecture and refreshed its editorial content, serving as UX Designer, Writer, and Project Manager. The relaunch featured a streamlined menu and a strategic social media reboot, driving a 453% surge in viewership, readership, and engagement.
July 2017 - December 2020
Where Traveler
UX Designer/Brand Designer
At Where Traveler Magazine, I modernized the site’s information architecture and refreshed its editorial content, serving as UX Designer, Writer, and Project Manager. The relaunch featured a streamlined menu and a strategic social media reboot, driving a 453% surge in viewership, readership, and engagement.
July 2017 - December 2020
Where Traveler
UX Designer/Brand Designer
At Where Traveler Magazine, I modernized the site’s information architecture and refreshed its editorial content, serving as UX Designer, Writer, and Project Manager. The relaunch featured a streamlined menu and a strategic social media reboot, driving a 453% surge in viewership, readership, and engagement.
July 2017 - December 2020
Where Traveler
UX Designer/Brand Designer
At Where Traveler Magazine, I modernized the site’s information architecture and refreshed its editorial content, serving as UX Designer, Writer, and Project Manager. The relaunch featured a streamlined menu and a strategic social media reboot, driving a 453% surge in viewership, readership, and engagement.