lead designer & operations strategist
SYSTEMS . GROWTH . OPERATIONS
systems thinker
operations leader
systems thinker
operations leader
design strategist
experiment-driven
design strategist
experiment-driven
I build systems that make complex organizations work — from fintech platforms to regenerative farms. I combine design craft, growth experimentation, and operational strategy to solve problems that span screens, teams, and business models.
At Vanguard, I lead design systems and growth experimentation across web and mobile, leveraging AI tools like Figma Make and LLM prototyping. Previously, I served as COO of a startup and Operations Director of a regenerative agriculture non-profit.
focus areas
DESIGN SYSTEMS & SCALABLE PATTERNS
01
I build reusable component models, shared patterns, and interaction specs that scale across teams — turning systems work into organizational infrastructure.
Component Libraries
Interaction Specs
Cross-Team Patterns
Design Tokens
Content Rules
AI-Assisted Design
DESIGN SYSTEMS & SCALABLE PATTERNS
I build reusable component models, shared patterns, and interaction specs that scale across teams — turning systems work into organizational infrastructure.
Component Libraries
Interaction Specs
Cross-Team Patterns
Design Tokens
Content Rules
AI-Assisted Design
DESIGN SYSTEMS & SCALABLE PATTERNS
01
I build reusable component models, shared patterns, and interaction specs that scale across teams — turning systems work into organizational infrastructure.
Component Libraries
Interaction Specs
Cross-Team Patterns
Design Tokens
Content Rules
AI-Assisted Design
DESIGN SYSTEMS & SCALABLE PATTERNS
01
I build reusable component models, shared patterns, and interaction specs that scale across teams — turning systems work into organizational infrastructure.
Component Libraries
Interaction Specs
Cross-Team Patterns
Design Tokens
Content Rules
AI-Assisted Design
OPERATIONS & STRATEGIC PROGRAM DESIGN
02
I design how organizations work, not just how products look. From restructuring a non-profit to building startup infrastructure, I bring systems thinking to org design.
Process Design
Org Restructuring
Business Modeling
Team Leadership
Airtable Systems
Workflow Automation
OPERATIONS & STRATEGIC PROGRAM DESIGN
I design how organizations work, not just how products look. From restructuring a non-profit to building startup infrastructure, I bring systems thinking to org design.
Process Design
Org Restructuring
Business Modeling
Team Leadership
Airtable Systems
Workflow Automation
OPERATIONS & STRATEGIC PROGRAM DESIGN
02
I design how organizations work, not just how products look. From restructuring a non-profit to building startup infrastructure, I bring systems thinking to org design.
Process Design
Org Restructuring
Business Modeling
Team Leadership
Airtable Systems
Workflow Automation
OPERATIONS & STRATEGIC PROGRAM DESIGN
02
I design how organizations work, not just how products look. From restructuring a non-profit to building startup infrastructure, I bring systems thinking to org design.
Process Design
Org Restructuring
Business Modeling
Team Leadership
Airtable Systems
Workflow Automation
GROWTH EXPERIMENTATION & SHIPPING
03
I run experiments that prove business impact — A/B testing, growth metrics, and data-driven iteration that turns hypotheses into shipped results.
A/B Testing
Growth Metrics
Data-Driven Iteration
Revenue Impact
Conversion Design
GROWTH EXPERIMENTATION & SHIPPING
I run experiments that prove business impact — A/B testing, growth metrics, and data-driven iteration that turns hypotheses into shipped results.
A/B Testing
Growth Metrics
Data-Driven Iteration
Revenue Impact
Conversion Design
GROWTH EXPERIMENTATION & SHIPPING
03
I run experiments that prove business impact — A/B testing, growth metrics, and data-driven iteration that turns hypotheses into shipped results.
A/B Testing
Growth Metrics
Data-Driven Iteration
Revenue Impact
Conversion Design
GROWTH EXPERIMENTATION & SHIPPING
03
I run experiments that prove business impact — A/B testing, growth metrics, and data-driven iteration that turns hypotheses into shipped results.
A/B Testing
Growth Metrics
Data-Driven Iteration
Revenue Impact
Conversion Design
work experience
Roles where I led high-stakes flows and measurable outcomes.
March 2023 - Present
Vanguard
Senior UX Designer
At Vanguard, I design onboarding and funding experiences that help investors take action with confidence. I’ve shipped work tied to a +13.8% lift in initial contributions, a +23% increase in account openings, and a 3% drop in fallout. I partner closely with product, engineering, and content to define scalable patterns and ensure high-quality delivery across web and mobile.
March 2023 - Present
Vanguard
Senior UX Designer
At Vanguard, I design onboarding and funding experiences that help investors take action with confidence. I’ve shipped work tied to a +13.8% lift in initial contributions, a +23% increase in account openings, and a 3% drop in fallout. I partner closely with product, engineering, and content to define scalable patterns and ensure high-quality delivery across web and mobile.
December 2020 - March 2023
Industry Dive
Product Designer II
Led design for SaaS products and internal tools, contributing $475K in revenue and a 62% sales lift. Improved key funnel moments including 83% sign-up completion and newsletter subscriptions from 41% → 59%. Partnered across product and engineering to simplify complex workflows and improve adoption.
December 2020 - March 2023
Industry Dive
Product Designer II
Led design for SaaS products and internal tools, contributing $475K in revenue and a 62% sales lift. Improved key funnel moments including 83% sign-up completion and newsletter subscriptions from 41% → 59%. Partnered across product and engineering to simplify complex workflows and improve adoption.
March 2019 - November 2021
Discount Club - Startup
COO & Product Designer
As COO & Product Designer, I built the operational and design infrastructure for an early-stage SaaS startup. Directed a cross-functional team of 8, developed a 100-component design system, and created modular landing pages that drove +20% partner signups and +40% engagement from onboarding tools.
March 2019 - November 2021
Discount Club - Startup
COO & Product Designer
As COO & Product Designer, I built the operational and design infrastructure for an early-stage SaaS startup. Directed a cross-functional team of 8, developed a 100-component design system, and created modular landing pages that drove +20% partner signups and +40% engagement from onboarding tools.
2022 - Present
Jubilee Justice
Operations Director
Led operational restructuring for a regenerative agriculture non-profit losing $456K/year. Built Airtable-based tracking systems, designed a Farm Credit prepaid model, and delivered an operational design for a soil-health startup.
2022 - Present
Jubilee Justice
Operations Director
Led operational restructuring for a regenerative agriculture non-profit losing $456K/year. Built Airtable-based tracking systems, designed a Farm Credit prepaid model, and delivered an operational design for a soil-health startup.