Discount Club Startup
Built the brand + web experience for an early-stage retail tech startup—clarifying positioning, creating a scalable site structure, and launching a conversion-focused experience that grew organic traffic and improved engagement.
Client
Discount Club
Services
Product Design
Brand Strategy
Go-to-Market Support
Duration
6 months (launch + iteration)
At a glance
Problem: As a new startup, Discount Club needed a clear value proposition and a credible digital presence that could convert interest into sign-ups.
Role: Led brand strategy + UX/UI, partnering with leadership and cross-functional stakeholders to align messaging, structure, and delivery.
Solution: A conversion-led website and brand system that clarified the offer, simplified decision-making, and scaled as the business evolved.
Validation: Launched, instrumented, and iterated using real usage signals (traffic + engagement patterns) to refine structure and content.
Impact: Drove measurable growth in organic traffic and improved site performance post-launch.
Top Metrics
15K+ organic visits in year one (brand + content strategy influence)
+25% increase in site traffic in the first 6 months after launch
Improved engagement via clearer structure and stronger conversion pathways (CTA + information hierarchy)
The Problem
As a startup, Discount Club faced a classic early-stage challenge: awareness existed, but the story didn’t land fast enough to convert. The original experience didn’t clearly answer the questions users care about in the first seconds:
What is this?
Why should I trust it?
How does it work?
What do I do next?
Without a crisp value proposition and a clean conversion path, users hesitated or dropped—limiting growth and making it harder for the team to scale acquisition confidently.
the impact
Over the first year, the work helped Discount Club move from early-stage ambiguity to a credible brand presence and a scalable web foundation.
• Drove 15,000+ organic visits in the first year through clearer messaging and stronger discovery pathways
• Increased site traffic by ~25% in the first 6 months, supporting growth and broader awareness
• Enabled faster cross-team execution by creating a shared brand narrative and reusable web building blocks
• Improved the customer journey from “I’m curious” to “I understand the value and next step,” reducing friction in first-time visits
