Redesigned the account selection experience to provide clarity and intuitive interactions, reducing friction. This improved conversion rates and decreased fallout, leading to a 23% increase in account openings.
Developed a dynamic interactive calculator to show potential interest earnings on initial contributions. Providing clearer insights and leading to a 23% boost in Cash Plus account openings and 3% decrease in fallout during account funding.
Developed a performance report to provide customers with key audience reach metrics, addressing concerns about visibility. Increased repeat purchases and customer retention, leading to a 64% boost in revenue.
Designed the end-to-end user experience, brand identity, and onboarding flows for a retail-meets-crowdfunding startup. Created a cohesive strategy to position Discount Club for a successful soft launch and capital raise.
