Redesigned how clients find and manage in-progress onboarding and money-movement tasks by unifying status + next steps into a consistent, dashboard-first model.

Re-architected account selection and validated via multivariate testing—contributing to higher new account openings.

Designed and launched a Cash Plus APY calculator with dynamic presets and a $3K quick-select; A/B testing increased initial contributions by 13.8%.

Created a Visibility Report that proves DiveWire performance with clear audience reach metrics. Shipped a static v1, then scaled to dynamic 7-day and 21-day reporting as data became available—driving repeat purchases and contributing to revenue growth.

Built the brand + web experience for an early-stage retail tech startup—clarifying positioning, creating a scalable site structure, and launching a conversion-focused experience that grew organic traffic and improved engagement.