human-focused
human-focused
human-focused
human-focused
design & strategy
design & strategy
design & strategy
design & strategy
about me
about me
Hi there! I’m Farah, and for seven years I’ve crafted user-centered, data-driven experiences by blending design thinking, behavioral insights, and emerging tech. Let’s create something truly impactful together!
Hi there! I’m Farah, and for seven years I’ve crafted user-centered, data-driven experiences by blending design thinking, behavioral insights, and emerging tech. Let’s create something truly impactful together!
Hi there! I’m Farah, and for seven years I’ve crafted user-centered, data-driven experiences by blending design thinking, behavioral insights, and emerging tech. Let’s create something truly impactful together!
Hi there! I’m Farah, and for seven years I’ve crafted user-centered, data-driven experiences by blending design thinking, behavioral insights, and emerging tech. Let’s create something truly impactful together!
featured projects
blogs
Testimonials
"Another awesome example of building a page design that future proofs a lot of what we know needs to be addressed. So much personalization opportunity in Account Selection 2.0!"
Evan Stanley
Senior Manager, Product Manager
"Another awesome example of building a page design that future proofs a lot of what we know needs to be addressed. So much personalization opportunity in Account Selection 2.0!"
Evan Stanley
Senior Manager, Product Manager
"Another awesome example of building a page design that future proofs a lot of what we know needs to be addressed. So much personalization opportunity in Account Selection 2.0!"
Evan Stanley
Senior Manager, Product Manager
"Another awesome example of building a page design that future proofs a lot of what we know needs to be addressed. So much personalization opportunity in Account Selection 2.0!"
Evan Stanley
Senior Manager, Product Manager
"The partnership with [Cash Plus] will continue to be critical this year and the new APY calculator is a great example of the type of things we need to continue exploring. Thanks for the great work!"
Will Walsh
Head of User Experience, Invest Journeys
"The partnership with [Cash Plus] will continue to be critical this year and the new APY calculator is a great example of the type of things we need to continue exploring. Thanks for the great work!"
Will Walsh
Head of User Experience, Invest Journeys
"The partnership with [Cash Plus] will continue to be critical this year and the new APY calculator is a great example of the type of things we need to continue exploring. Thanks for the great work!"
Will Walsh
Head of User Experience, Invest Journeys
"The partnership with [Cash Plus] will continue to be critical this year and the new APY calculator is a great example of the type of things we need to continue exploring. Thanks for the great work!"
Will Walsh
Head of User Experience, Invest Journeys
"I worked with Farah when she was the dedicated product designer for the engineering scrum team I was on. She’s a fantastic coworker and I would happily work with her again. She’s very talented at understanding how UX/UI impacts the customer then communicating those insights to engineers and product managers. I heartily recommend her for whatever she decides to pursue in the future."
James Holcombe
Software Development Manager at Industry Dive
"I worked with Farah when she was the dedicated product designer for the engineering scrum team I was on. She’s a fantastic coworker and I would happily work with her again. She’s very talented at understanding how UX/UI impacts the customer then communicating those insights to engineers and product managers. I heartily recommend her for whatever she decides to pursue in the future."
James Holcombe
Software Development Manager at Industry Dive
"I worked with Farah when she was the dedicated product designer for the engineering scrum team I was on. She’s a fantastic coworker and I would happily work with her again. She’s very talented at understanding how UX/UI impacts the customer then communicating those insights to engineers and product managers. I heartily recommend her for whatever she decides to pursue in the future."
James Holcombe
Software Development Manager at Industry Dive
"I worked with Farah when she was the dedicated product designer for the engineering scrum team I was on. She’s a fantastic coworker and I would happily work with her again. She’s very talented at understanding how UX/UI impacts the customer then communicating those insights to engineers and product managers. I heartily recommend her for whatever she decides to pursue in the future."
James Holcombe
Software Development Manager at Industry Dive